Kat Von D Beauty has launched new brow products, including 24-Hour Super Brow — a  pomade that comes in 16 colors.

It’s a first-to-market, waterproof, long-wear, and high pigment formula — along with Kat Von D’s  new Brow Struck Dimension Powder and Signature Brow Precision Pencil. 

The 24-Hour Super Brow Pomade collection includes seven traditional brow colors including Walnut and Taupe, plus nine unexpected hues — vibrant yellow Daffodil; pinkish-purple Magenta; and the grape-hued Roxy Purple. 

Brow Struck Dimension Powder is a unique 3D semi-metallic powder that mimics the natural sheen of real hair, to give brows dimension and volume. The hybrid 2-in-1 primer and powder formula is the first brow powder to deliver waterproof, smudge-resistant brows for up to 12 hours.

The Packaging

The 24-Hour Super Brow Pomade is in pots, with decorative lids that are color-matched to the product colors. 

Brow Struck Dimension Powder is in a small, black eye shadow compact. It also has a decorative lid.

New Brushes

The brand has also launched two new brushes — Pomade Brow Brush #70 and Powder Brow Brush #75.

Designed for high-pigment pomades and creams, #70 Brow Brush is a firm, angled brush that has synthetic bristles cut at a bias — just long enough to maintain precision, and short enough to enhance control, the brand explains. 

Designed for high-pigment brow powders, #75 Powder Brow Brush features synthetic bristles expertly cut to pick up and blend out high-pigment brow powders with precision. The “magic” lies in the distinctive combed shape, the brand says.

The new brow products are available on the brand’s website, and at Sephora.